For the third year running, Catherine Butler, MD of Hugh Phillips Gower Butcher, has been invited to be a judge at the prestigious World Steak Challenge which takes place in Ireland on 9th and 10th July.
In its fifth year, the World Steak Challenge is designed to benchmark the quality of beef production between international competitors and establish a quality mark that everyone can trust. This year the challenge has received a record amount of entries from 24 countries, with the Czech Republic among the new entrants to the event.
The World Steak Challenge was launched in 2015 to deliver a recognised stamp of quality to support world-class steak production on a global platform and to promote it to consumers as a positive choice in a healthy balanced lifestyle. It gives steak producers a unique platform to benchmark product quality, breed credentials and processing standards on the international stage. Entrants travel to attend the event and network with VIPs, judges and international media.
The challenge is open to all steak producing and processing companies whether trading nationally or internationally such as:
- Beef Producers
- Cattle farmers and ranchers
- Beef processors
- Steak brands
- Beef wholesalers
The aim is to enable steak producers and suppliers to test the quality of their steak production against all international competitors.
Commenting on her involvement in the event, Catherine says, “I am truly honoured to be invited to be a judge at this exceptional event for the third year running. It has become a benchmark in the meat industry calendar and I am sure that, once again, the standards will be extremely high. The increase in the number of countries taking part in the challenge is testament to the growing popularity of the event.”